Growing customer relationships
At the heart of Decision Analytics customer management from Experian is the advanced customer strategy management system, Probe SM.
Probe SM enables organisations to drive strategy proactively and reactively at every touchpoint with the customer. Operating at account and customer level, it deploys immediate, consistent and appropriate customer management.
Probe SM also supports regulatory requirements, such as Basel II objectives for banking organisations, combining the calculation of key measures and ratings with the integration of these into the lending decision-making process.
Overview
Operating at account and customer level, Probe SM deploys immediate, consistent and appropriate customer management.
Probe SM combines data management with segmentation, scorecards and strategies to drive customer management throughout the organisation. It aggregates data from account management systems and other sources with historical data, and uses it to calculate the unique set of decisioning variables used in the scoring and strategy setting processes.
Customer management strategies are controlled centrally by the business user and then deployed across the organisation, for every customer contact and through every channel.
Flexible decisioning increases strategic effectiveness with a fully- scalable system, from basic strategy definition to the most sophisticated simulation and analysis capabilities. The business user has complete control on the desktop to define, test and manage business strategies without the need for programming resource.
The system improves operational efficiency by enabling the automation of manual processes and the redeployment of key resources.