Optimisation
Articles on the subject of Optimisation from recent issues of e-news. The below details articles from recent editions of e-news, a full archive of previous editions can be found here
2009 Editions
The science behind decisioning: strategy optimisation
Every day, billions of decisions are made about customers and prospects: which offer to make; which limit to set; which product to cross-sell; which collections action to take. But just how much science lies behind those decisions?..
Author: Roger Williams
Article tags: News
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A full archive of previous editions can be found here