Case Study: Vodafone Italia
Business Challenge
Vodafone Italia has been a highly successful operation and robust credit risk management has always been at the heart of its success. So when the challenging financial conditions started to affect the market recently it recognised the impact these would have on its business, including on bad debt rates and mandatory churn.
The Decision Analytics answer
Vodafone Italia and Experian have worked closely together for over 10 years on projects that have increased the sophistication and effectiveness of its credit risk management process.
The organisation uses Transact SM to register new customers with over 5 million applications processed through the system. It executes application scorecards, undertakes fraud and identity checks and implements policy rules and strategies to set appropriate limits and terms of business.
Experian’s Strategy Management decisioning technology is also used to manage existing customers through the Probe SM system. This executes multiple behavioural scoring and implements customer strategies for areas including limit management, collections and retention.
The Benefits
- Maximise acceptance rates with a robust and rapid registration process.
- Minimise mandatory deactivation rates with effective limit management and collections strategies.
- Reduce costs with process automation
- Enhance customer service with relevant and tailored strategies to each customer group.
- Manage exposure with accurate and timely limit management.
- Consistent risk management with centralised control of the credit risk operation.
- Effective risk management with testing, simulation and controlled deployment in the hands of the risk team.
- Stay ahead in a changing market with the ability to rapidly identify and react to new market conditions.
"Strategies must be able to be changed quickly and easily. Through our partnership with Experian, our application processing and customer management are integrated with flexible capabilities which enable us to develop, test, simulate and then implement robust strategies into the live environment rapidly for maximum effect."
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